Page - 122 - in Demolished Modified Endangered - Modelling Austrian Architecture Of The 20th Century

122 PAVILLON ARABIA BY OSWALD HAERDTL Year 1949 Status Demolished Material Cardboard Acrylic Glass Glue Scale 1:100 Model maker Hannes Stockklauser The pavilion for the Austrian coffee and tea company Arabia was built in 1949 by Oswald Haerdtl at the fairgrounds in the 2nd district of Vienna.1 After the Second World War, Oswald Haerdtl was in continuous contact with Arabia and designed and built several coffee houses and pavilions for them. Not only did he design the architectural appearance of the company, Oswald Haerdtl was also in charge of the more general visual appearance of Arabia, such as the clothes for the staff and their printed materials which included menu cards and price tags. Arabia’s company logo had been designed in the 30s by the Austrian graphic designer Joseph Binder, who is also famous for the designs he made for the companies Meinl and Semperit. As with Haerdtl’s other works, the company logo played an important role in the design and architecture of the Arabia pavilion. The logo was prominently located above each of the two entrances and a third one was placed on the lawn in front of the pavilion.2 The architecture model of the pavilion was built only with the help of two photographs and fragmentary planning material. The photos and plans depict an s-shaped one storey building, raised slightly above ground, with an entrance at each end. The front facade was glass, while the back of the building was coated with a non-transparent material. The back of the pavilion was also where the bar and storage room were located. 1 Stiller, Adolph (2000): Oswald Haerdtl: Architekt und Designer. Salzburg: Pustet. 244. 2 Stiller, Adolph (2000): Oswald Haerdtl: Architekt und Designer. Salzburg: Pustet. 113-127.