Page - 124 - in Critical Issues in Science, Technology and Society Studies - Conference Proceedings of the 17th STS Conference Graz 2018

Ecologistic- Scientific (regular, random, pollution) Systematic study of structure, function, and relationship in nature Knowledge, understanding, observational skills Aesthetic (aesthetic, sympathetic, harmonious, aversive, disproportionate, shiny) Physical appeal and beauty of nature Inspiration, harmony, peace, security Symbolic (unknown, simple, complicated) Use of nature for metaphorical expression, language, expressive thought Communication, mental development Humanistic (cold, warm) Strong affection, emotional attachment, “love” for nature Group bonding, sharing, cooperation, companionship Moralistic (plastic, dirty / pollution, hygienic) Strong affinity, spiritual reverence, ethical concern for nature Order and meaning in life, kinship and affiliational ties Dominionistic (strong, forced / unnatural) Mastery, physical control, dominance of nature Mechanical skills, physical prowess, ability to subdue Negativistic (fear, harmful, dangerous) Fear, aversion, alienation from nature Security, protection, safety Table 2: The table of A Typology of Biophilia Values by Stephen Kellert and the categorized words. The colored words are from the word pool created by the group of objective judges. form attitude material function sensory meaning psychological fractal geometry honesty / loyalty natural productivity texture connotations consistency rhythm healthy artificial energy saving scent iconic value wellbeing curve coherence ergonomics color symbolic value (signs) feelings organic /amorphous ecological comfort vibration historical / story emotions asymmetry familiarity sound identifiable calmness contrast active taste protection balance integrating the user Table 3: Operational definition seeks the features of a biophilic product through the seven aspects of a product. The features under the titles are expected specifications for biophilic products. 124