Page - 127 - in Critical Issues in Science, Technology and Society Studies - Conference Proceedings of the 17th STS Conference Graz 2018

%63 biophilic, negative response to prefer to use, biophobic/non- biophilic according to the judges This is an example which shows inconsistency between the evaluation tools. Judges found it biophobic/non-biophilic because they found it kitsch. However, the users matched it to biophilic concepts, even though not to prefer to use it because of inappropriateness to use as a salt-pepper container. %65 biophobic/non-biophilic, negative response to prefer to use, biophobic/non- biophilic according to the judges This is an example which shows consistency between the evaluation tools. *The possible reasons were: being fake, pretending, reminds scary living beings, not hygienic, not appropriate for use. The biomimic products were biophobic to some of the judges because they labeled them as kitsch. For some of them, they were biomorphic and so biophilic they are. From the users' perspective as long as the biomimic forms were consistent with the function, they reacted positively. The ones that were thought to have no proper relation between form and function would not be preferred to use; although they were found decorative and beautiful. The users responded negatively to the products which recall scary living beings. The products made of the natural materials like wood, stone, ceramic, etc. mostly got positive responses to be preferred. Plastic products were related to the non-biophilic concepts however the functional ones were preferred to use. That would support the view that the products were not valued through only one aspect, but the more complicated mechanism was influential in the decision to prefer. Different from the architectural design criteria, function and efficiency stepped forward in product preferences. This situation may have occurred because of the differences between two fields in terms of scale and the relationship with the human. *The possible reasons were collected from the comments of users and the judges during the interviews. 127