Page - 160 - in Critical Issues in Science, Technology and Society Studies - Conference Proceedings of the 17th STS Conference Graz 2018

Table 1: Socio-demographic sample characteristics and purchasing habits (n=999) In a second step, a descriptive analysis of the questionnaire was done to get to know the knowledge regarding plastic fruit packaging. Figure 1 shows the consumer perception of plastic fruit packaging functions, while all items are packaging functions except the job creation scheme (Jünemann & Schmidt 2000; Pfohl 2004). Among the most important results regarding this question is, that the majority of respondents do not percept every plastic fruit packaging function (see figure 1). A large part of the participants percept packaging functions like protection and transportability. 90.7 % of the respondents (strongly) agree that protection is a packaging function, while 89.4 % of the respondents (strongly) agree on the transportability as a packaging function. Against that, 55.9 % of the respondents (strongly) disagree on marketing and 52.5 % of the respondents (strongly) disagree on the differentiation of products as a packaging function. According to that, consumers do not percept every plastic fruit packaging function, only the main functions. 160