Page - (000012) - in Digital Entrepreneurship - Impact on Business and Society

Digital entrepreneurshipholds potential not just for thewealthof entrepreneurs and organisations but society as well through its close connection to sustainable development goals. Figure 1 aims to illustrate the connections among the subjects that are coveredwithin this book. Chapter “Developing a Digital Entrepreneurial Mindset for Data-Driven, Cloud- Enabled, and Platform-Centric Business Activities: Practical Implications and the ImpactonSociety”,writtenbyMariuszSoltanifar andEdinSmailhodžić, discusses the need for adopting a digital entrepreneurial mindset that is impacted by five trends shaping the digital future: (1) mobile computing, (2) cloud computing, (3) social media, (4) the Internet of things and (5) big data. The success stories of Domino’s, Tesco and Tate Art Galleries and their data-driven, cloud-enabled, platform-centric business activities are analysed through the lens of these trends. This chapter also provides a guide for entrepreneurs on how to encourage a digital entrepreneurial mindset throughout theirventures.Finally, thepractical implicationsofadoptingdigital entrepreneurialmindsetand its impactonsocietyarepresented.Anexplorationofhow the digital age challenges the assumptions about the nature of creativity is offered. Digital creativity and audiences have had an enormous impact on themeaning, expression and reach of creativity. The traditional techniques of stimulating cre- ativity have been replaced and aided by technology-driven innovations, such as artificial intelligence (AI), virtual reality (VR) and the Internet of things (IoT). Chapter “Unleashing theCreativity of EntrepreneurswithDigital Technologies” is written by Robert Hisrich andMariusz Soltanifar and offers three case studies on how technology is currently used to support creativity through encouraging entrepreneurs and their teams tomake connections, develop ideas, derivemeaning, collaborate and communicate. Fig. 1 Overview of subjects discussed in this book xii Introduction