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chapter uses a case example to examine how blockchain technology provides a
valuable opportunity to create trust in digital platforms.
The role of AI applications on the strategic level and its influence on business
models is explored through case studies in the chapter “AI-Enhanced Business
Models for Digital Entrepreneurship”, written by Wolfgang Pfau and Philipp
Rimpp. The role of AI in a company’s business model, both for new market
participants in the form of start-ups and incumbents, such as tech giants, is
examined to produce a classification scheme of the influence of AI on business
models.
Chapter “The Role of an Entrepreneurial Mindset in Digital Transformation-
CaseStudyof theEstonianBusinessSchool”,writtenbyMariKooskora, discusses
the entrepreneurialmindset indigital transformation throughadetailedoverviewof
digitalising in the higher education sector. A case study about leading the digital
transformation in an Estonian private business school is presented. The study
revealshowtheongoingdigital processhaschanged theorganisation itself andhow
students are taught to deal with changes in the digital world.
Three case studies are presented in the chapter “Digital Creativity: Upgrading
Creativity in Digital Business”, authored by Edin Smailhodžić and Denis Ber-
berović, to illustrate how implementing small but fruitful adjustments to thework
environment and the overall management of the workforce can unleash powerful
creative energy that offers new services to themarket, new approaches to solving
existing problems, or, in one case,may bring in a completely newbusinessmodel
based on creative solutions and innovative approaches.
Industrial firms are also under severe pressure to innovate by leveraging the
industrial Internet of things (IIoT) and emerging digital technologies. Digital
entrepreneurship for existing organisations (corporate digital entrepreneurship) is a
critical differentiating factor in a highly competitive and disruptive environment.
Through three case studies presented in the chapter “Corporate Digital
Entrepreneurship: Leveraging Industrial Internet of Things and Emerging
Technologies”, authored by Swapan Ghosh, Mat Hughes, Paul Hughes and Ian
Hodgkinson, the importance of emerging digital technologies for digital
entrepreneurship is discussed, and a conceptual framework of corporate digital
entrepreneurship is presented highlighting three elements: business model trans-
formation, operatingmodel transformation and cultural transformation.
Near ubiquitous access to the Internet, platformisation, advances in cloud
computing,machine learningandartificial intelligenceandblockchainarechanging
the sources, basis and quantum of funding in ways that were unimaginable at the
turn of the century. The key sources and characteristics of alternative sources of
finance available to entrepreneurs, including start-ups, are presented in the chapter
“NewSources ofEntrepreneurial Finance”, authoredbyTheoLynnandPierangelo
Rosati. Two online alternative finance sources, crowdfunding and token offerings,
are discussed in greater detail and illustratedwith case studies.
Digitalisation has opened newpossibilities for intrapreneurship.However, there
is limited attention to the role of digital intrapreneurswithin existing organisations.
Through an examination of three case studies, a unique definition of digital
xiv Introduction
Digital Entrepreneurship
Impact on Business and Society
- Title
- Digital Entrepreneurship
- Subtitle
- Impact on Business and Society
- Authors
- Mariusz Soltanifar
- Mathew Hughes
- Lutz Göcke
- Publisher
- Springer Verlag
- Location
- Cham
- Date
- 2021
- Language
- English
- License
- CC BY 4.0
- ISBN
- 978-3-030-53914-6
- Size
- 16.0 x 24.0 cm
- Pages
- 340
- Keywords
- Entrepreneurship, IT in Business, Innovation/Technology Management, Business and Management, Open Access, Digital transformation and entrepreneurship, ICT based business models
- Category
- International