Page - 3 - in Digital Entrepreneurship - Impact on Business and Society

Developing aDigital Entrepreneurial Mindset forData-Driven, Cloud-Enabled, andPlatform-Centric Business Activities: Practical ImplicationsandtheImpactonSociety Mariusz Soltanifar and Edin Smailhodžić Abstract The term ‘digital’ concerns not only technology but also people. This chapter emphasises the necessity of adopting a digital entrepreneurial mindset when operating in a digitised world. The chapter proposes a definition of a digital entrepreneurial mindset that is rooted in cognitive psychology, organisation theory and entrepreneurship literature.We also focus on thefive trends that are shaping thedigital future:mobile computing, cloudcomputing, socialmedia, the Internet of Things and Big Data. The chapter discusses the challenges and opportunities that pervasive digitalisation offers for designing new digital business models and changing interactions with customers. Discussing the success stories of Domino’s Tesco and Tate Art Galleries helps to examine data-driven, cloud-enabled, platform-centric business activities, for which developing a digital entrepreneurial mindset is the first step towards success in the digital age. Collectively, the aforementioned cases suggest that businesses that rely on adigital entrepreneurialmindset enjoy betterfinancial performance. Both managers and employees in these companies have shown the inclination and ability to discover, evaluate and exploit opportunities emerging fromdigital technologies. This chapter also provides a practical guide for entrepreneurs on the steps theycan take to encourageadigital entrepreneurialmindset throughout their entire organisations. Finally, we elaborate on the practical implications of adopting a digital entrepreneurial mindset and its impact on society. M. Soltanifar (&) HanzeUniversity ofApplied Sciences, Groningen, TheNetherlands e-mail: m.soltanifar@pl.hanze.nl M. Soltanifar OpenUniversity, Heerlen, TheNetherlands E. Smailhodžić University of Groningen, Groningen, TheNetherlands ©TheAuthor(s) 2021 M.Soltanifar et al. (eds.),DigitalEntrepreneurship, FutureofBusiness andFinance, https://doi.org/10.1007/978-3-030-53914-6_1 3