Page - 54 - in Digital Entrepreneurship - Impact on Business and Society

SinceThüCATisfilledwith content suchas images, videos, articles, description texts, geodata, tours and prices that should be available to all players, all the data must be open and accessible. Open data refers to data that is characterised as follows: it may be used, distributed andmodified by anyone for any purpose. The only restrictions are to safeguard the origin and openness of this knowledge, for examplebynaming the author (vonLuckeandGeiger 2010, p. 2).Theapproachof providing open data not only leads to greater transparency and democratic use for society as awhole, but it can also increase the overall economic added value. The decisive factor for this increase is whether the data is used as a strategic core component for social action or not (Sommer 2018, p. 1). In addition, open data can help transform companies from the inside out by incorporating the digital world and carrying out a so-called digital transformation (Carrara et al. 2015, p. 5). The issues of openness,maturity and value creation are closely linked to open data. The destination management organisation must also dealwith these aspects aspart ofThüCAT.Basedon thedata spectrumof theOpen Data Institute (ODI),2 the ThüCAT data is available on open licence, the highest level at which everyone can freely use and access them. Furthermore, the data should have the highest level of maturity (https://5stardata.info/en/), based on the maturitymodel byTimBerners-Lee (2010). In relation toThüCAT, thismeans that the data that flows into the system is required in a format that enables automated processing or optimally supports it. The semantic labelling of the data gives the content a future-proof structure that alsomakes it suitable for the requirements of AI such as voice assistants. With regard to the added value, the tourismplayers are aware that it is only the diverse options for subsequent use thatmake open datawork. Themanagement of the data itself has no added value, but only enables the creation of added value for everyone else in the subsequent steps (Dapp et al. 2016, p. 25). The aim should thereforebe toensure that thedata is reusedusing suitablemanagementmethods so that applications are created for different costumer segments. The implementation ofhackathons to reuse theavailabledata through the integrationof external creators seems to make sense. Especially since the tourism stakeholders often lack the corresponding digital know-how, the resources for hiring programmers are scarce. Hackathonsandotheropen innovationmethodscould thuspossibly compensate for the lack of digital know-how in the tourism industry and develop attractive applications for visitors. 2TheOpenData Institute (ODI) was founded in 2012 by the British government.With its help, open data usage should increase, and the institute should be a support in the development of new businessmodels for start-ups.Web inventor Sir TimBerners-Lee is in charge (Ksoll et al. 2017, p. 10). 56 N. Richter andD. Dragoeva