Page - 57 - in Digital Entrepreneurship - Impact on Business and Society

differentways: strategic realignment,continuousregeneration,newestablishmentofa business area (Grichnik et al. 2017, p. 385ff; Covin and Miles 1999) as well as organisational innovation and development of a new business model (Kuratko and Audretsch 2009).A strategic realignmentmeans a fundamental repositioning on the market or against competitors. This can be triggered by new competitors in the market or new technologies. Ongoing regeneration consists of introducing new productsorexistingproducts intoothermarkets.Thenewestablishmentofabusiness field means that a company proactively recognises a new product–market combi- nation and acts here as a “first mover”. When it comes to organisational renewal, processes and organisational structures are adjusted to achieve efficiency and effec- tiveness advantages.When developing and implementing a business model, it is a matter of completely breaking down the existing structures and restructuring them (seealsoGassmannetal.2017;OsterwalderandPigneur2010).Whileahackathon is a unique event, the measures listed form the basis for a sustainable innovation strategy.Anorganisationneeds to reconsider its future roleanddecide for away,e.g. a strategic realignment to implement innovation in theoverall organisation.Anopen innovation tool like the hackathon that is embedded in such an entrepreneurial strategy can then increase the innovative strength of an organisation in a “resource-saving” manner by incorporating external knowledge or developing internal knowledge togetherwith partners (Grichnik et al. 2017, p. 385ff). 3 ThüCAThon: AHackthonCase Study The following section details the case study that was carried out as part of a hackathon. It also looksathowtheDMOsubsequentlydealtwith the results,which goalswere pursuedbeforehand andwhich adjustments havebeenmade in termsof strategic entrepreneurship. The ThüCAThon case study (Yin 2009) was accom- panied by interviews with the participants and those responsible for the DMO, evaluations of the websites and pre-questionnaires as well as a 24-h ethnographic observation to see how the teamsworked together. The ideas of the threewinning teamswill also be presented. The hackathon was prepared and carried out by the Thuringian Ministry of EconomicAffairs in cooperationwith theDMOofThuringia.The event tookplace from 22 to 23 June 2019 in Jena, Thuringia, under the title ThüCAThon. The spacious andmodern rooms of the dotSource Company were used for this. Each team was given its own room, each with a large whiteboard. There was also sufficient food available around the clock. Almost 30 people from different areas of tourism and other fields took part, creating six teams. Registrationwas free for the participants. They could apply as individuals or bepostedonbehalf of a companyor community. Programmers from thefields of IT and software development, IT consulting, IT and e-commerce and DBS/CRM solutions took part in the event. Two of the programmers also had a background in tourism and astrophysics. The remaining participants came roughly Digital Entrepreneurship andAgileMethods… 59