Page - 123 - in Digital Entrepreneurship - Impact on Business and Society

hand, customer-specific activitieswhich focus on activities related to the customer, such as communication or channels. This differentiation in two directions of the influence of an AI service allows a classification for the company, when consid- ering it. Of course, not every AI application is equally influential in terms of its orientation and impact. Furthermore, a differentiation regarding the direction of orientation also suggests that one or both directions can be present simultaneously to varying degrees. This means that a distinction can be made regarding the influence.Applications thathaveno influenceonanorientation sidewouldbe listed accordingly in this schemeon thezero lineof the axis.Theclassificationof suchan applicationwill be illustrated by the following figure (Fig. 1). Fig. 1 Classification scheme for AI applications AI-Enhanced BusinessModels for Digital… 127