Page - 150 - in Digital Entrepreneurship - Impact on Business and Society

Mypurposeofhaving these interviewswas tohaveopenconversationand therefore indicatedjustthemaintopicsandareasrelatedtoamoregeneralviewondigitalisation, digitalisation in the university, future of learning and teaching, leading the digital transformation,andvaluesandmindsetof thedigital leader. The interviews tookplace in anopen atmosphere, and after I had explainedhim the purpose of this study, the chancellorwaswilling and ready to openly share his views and thoughts about these topics. The interviews were conducted in EBS Tallinncampus, inEstonian language.Thesewere recorded,wholly transcribedand translated intoEnglish, I also tooknotesduring the interviews tokeepaneyeon the process, and to be able to ask additional questions for drawing attention to some topics needed to be covered. The recordings lasted for 59min and the amount of transcribed text was 30 pages. The chancellorwas chosen as the respondentwith a clear purpose (seeCreswell 2009) to get rich data, to knowmore about his views and experiences, and espe- ciallyabouthis entrepreneurialmindset asbeing thedigital leader,whereashe is the personwho initiated thedigital transformation andmakesmost important decisions related to digitalisation at EBS. The information collected from these interviews enables to better understand the importance of entrepreneurial mindset in digitali- sationprocess takingplace atEBSandknowwhatwere andare the reasonsbehind decisions related to digitalisation. For analysing I used the case-by-case qualitative content analysis (FrechtlingandSharp1997), searching formeaningfulpatternsand creating categories, drawing relations between different topics and focusing on the values and entrepreneurial mindset. The transcribed texts were read several times and different categoriesmarked, during the analysis inductive open in vivo coding was used, in order to create the detailed understanding and decodemeanings. 5.4 Digitalisation Thefirst topicwasabout conceptualisingdigitalisation ingeneral. It canbesaid that herehisviewgoes in linewith the ideasof authorsdiscussedpreviously (Matt et al. 2015; Ilmarinen andKoskela 2015;Westerman et al. 2014). ForM.H., digitalisa- tionmeans using technology in order to do things better andmore efficiently, or as heput it inwords: ’When looking frommoredistant,digitalisationmight seemtobe the use of digital documents or some kind of new program, however with more inside lookwerealise that itmeans implementingnewproductsand technology that often is new hard- and software, to make things better andmore efficiently'. M.H. also made an interesting comparison to the innovation related to steam engine and new technology back then, emphasising that everything starts with the purpose, and why these new applications are needed and he also indicated that today the tools and equipments are justmore developed, saying that ‘however the purpose has remained the same, to do things better andmore efficiently andwhen this new technology includes software, then it can bealso called as digitalisation’. The Role of an Entrepreneurial Mindset… 155