Page - 167 - in Digital Entrepreneurship - Impact on Business and Society

workplace should encourage inspiration and therefore offer an environment that is boosting the inspiration (Magitti 2018). Some of the traditional ways on howbusinesses should boost creativity (Noice 2019) can also be applied to digital context as follows: • Search for new experiences and perspectives. Discussions with people from different departments, work with clients from different industries, or receiving help fromnon-profit organizations. This helps in critically approaching defined problems and enhances creative solutions. • Spending time to think about new ideas on a daily basis. Even if it is only for 15–20min, it will helpwith the creative process because individuals are aware of the time they spendonbringing upnew ideas.Detaching fromdaily routines has a positive effect on finding newways of solving specific issues. • Makingweekly goals.Planninghowmany ideas onewants to comeupwith and stick to it. In thisway, onewill bemotivated to keep the creative brainstorming sessions useful. However, Rogers (2016) suggests a more specific enabler for digital creativity and transformation, specifically rapid experimentation. In particular, he suggests that thefirmsmust change their strategic assumptions from those that apply to the analog era to those that apply in the digital era. These concern being able tomake decisions based on testing and validating rather than on intuition, considering that the testing ideas can be done in a cheap, fast, and easyway rather than seeing it as expensive, slow and difficult process, conducting experiments constantly by everyone and not only by experts infrequently, and focusing onminimum viable prototypes and iterations after lunch and only focusing on ‘finished’ product. Finally, it is important for an employer to promote creativity by creating awork atmospherewhere effort and failure are respected and not punished. It takes brave and open-minded employees to come upwith new ideas and pitch them to super- visors; therefore, respect ishighly importantevenwhenanideadoesnotappear tobe great.Employees should feelmotivated tofindanother ideaor improve theexisting one. In caseswhere employees are beingpunished for erroneous attempts (ideas), a decrease inmotivationmay result in lower creativity and evenworse ideas. Differencebetween traditional companies,digitalbusinesses, andstart-ups is that traditional companies usually do not apply such encouragingworkspace. Start-ups often offer more flexibility and promote the creative process with greater passion. The biggest difference between working in a digital start-up or a traditional com- pany is thatworking tasks change very quickly in a start-upwhen the organization is successful and growing. Usually, employees in a start-up have more responsi- bilities, and therefore, more creativity is required to solve problems that emerge with a growing business. Due to such problems that need to be solved, there are many opportunities to experimentwith new ideas. If a failure occurs, another idea fromthepoolof ideas is selectedand implemented. Ina traditional company, this is more difficult due to hierarchical layers and due to the fact that employees are accountable to their supervisors. 172 E. Smailhodžić andD. Berberović