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opportunities. Companies should also provide learning and development opportu-
nities for their employees to become digital employees. Ecosystem partnership is
very important and a company cannot provide the entire business solution, so
strategic alliances and customer management are critical for corporate digital
entrepreneurship.
As largerorganizations are implementingdigital technologies to foster corporate
digital entrepreneurship, they can identify potential business ventures to strengthen
their competitive positioning in the market. For industrial businesses,
product-as-service business models could be piloted for newer products and ser-
vices. The organizations can develop joint go-to-market (GTM) strategies with
alliance partners to address customer requirements. Corporate digital
entrepreneurshipmust be a corporatemandate and a proper organization structure,
headedbyaCDOorChief InformationOfïŹcer (CIO), could foster corporatedigital
entrepreneurship.
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Corporate Digital Entrepreneurship: Leveraging Industrial⊠203
Digital Entrepreneurship
Impact on Business and Society
- Title
- Digital Entrepreneurship
- Subtitle
- Impact on Business and Society
- Authors
- Mariusz Soltanifar
- Mathew Hughes
- Lutz Göcke
- Publisher
- Springer Verlag
- Location
- Cham
- Date
- 2021
- Language
- English
- License
- CC BY 4.0
- ISBN
- 978-3-030-53914-6
- Size
- 16.0 x 24.0 cm
- Pages
- 340
- Keywords
- Entrepreneurship, IT in Business, Innovation/Technology Management, Business and Management, Open Access, Digital transformation and entrepreneurship, ICT based business models
- Category
- International