Page - 226 - in Digital Entrepreneurship - Impact on Business and Society

Digital Intrapreneurship: The Corporate Solution to a Rapid Digitalisation Gifford Pinchot III andMariusz Soltanifar Abstract For decades, intrapreneurship has been, and is still, promoted to employees as a way to capture the creativity and excitement of entrepreneurship, albeit with more resources and less risk. Intrapreneurship creates opportunities for individuals to be innovative and entrepreneurial within and for the organisation that employs them. The ways in which intrapreneurs act have not changed, unlike thebusiness context surrounding them.Digitalisationhasopened thepath for new intrapreneurial opportunities; however, the amount of attention paid to the role of digital intrapreneurs within existing organisations is limited. We present our owndefinitionof digital intrapreneurship andpositionour definition in the digital landscapewheremodern companies operate. This chapter outlines numerous ways to foster digital intrapreneurship, including a set of practical methods for managers to identify, and empower digital intrapreneurs. The chapter presents three case studies and discusses their practical implications for entrepreneurs and their teams. G. Pinchot III (&) Seattle, USA e-mail: gp3@pinchot.com URL: https://intrapreneur.com/ M. Soltanifar OpenUniversity, Heerlen, TheNetherlands M. Soltanifar HanzeUniversity ofApplied Sciences, Groningen, TheNetherlands ©TheAuthor(s) 2021 M.Soltanifar et al. (eds.),DigitalEntrepreneurship, FutureofBusiness andFinance, https://doi.org/10.1007/978-3-030-53914-6_12 233