Page - 303 - in Digital Entrepreneurship - Impact on Business and Society

shareholder-primacymodel of profit maximization” (Schwab 2019). Consistently, the “Ethics in Action”-initiative of the UN Sustainable Development Solutions Network pointed out that “the challenges of sustainable development are primarily ethical in nature”; thus, “the Sustainable Development Goals require ‘moral capacity’ as much as financial or technical capacity” (Annett et al. 2017). At the core of this SDG-driven transformation is the idea of a “newcapitalism”, inwhich both traditional for-profit (blue, cf., Fig. 2) and not-for-profit (red, cf. Fig. 2) organizations are complemented by social entrepreneurial actors in all of their varieties (green, cf. Fig. 2), including the supporting impact investing ecosystem surrounding them: While “debates about the definition of social business versus social entrepreneurship keep coming up at conferences”, the scientific community is “getting closer to clearer definitions” (Grove, as cited in YY Foundation 2019, p.22). Independentlyof thedefinition, it seems that social entrepreneursmayplaya Fig. 1 Blended reality in relation to thephysical-virtual environment continuum. Sourceadapted fromMilgram andKishino (1994), in Bower et al. (2010) Fig. 2 Continuum of varieties of organisations in the “new capitalism”. Source Ryder and Vogeley (2018) 312 M. Shamsrizi et al.