Page - 197 - in Intelligent Environments 2019 - Workshop Proceedings of the 15th International Conference on Intelligent Environments

sector is in accordance with the law, in both cases can not stop serving his intervention in the field of intelligent tourism. 1.- Open tourist data Within the limits of privacy and the risk of computer security, the opening of data generated by the Tourist Administration is a requirement of transparency of public powers in a context of control of administrative activity, and at the same time makes possible its reuse, either by the Administration itself, or by individuals and companies in the tourism sector. In this sense, collecting data that by themselves lack value and endowing them with meaning to turn them into valid knowledge and with value for others constitutes the essence of open data. In relation to the generation and transfer of data, the technical means in the tourism sector on the one hand have reduced the activity of mediation in that they allow the user to be directly related to the provider of tourist services, and, on the other, they intensify this mediation activity, since they make it possible for internet portals anywhere in the world to become mediators. In any case, either because the service provider advertises on the network (the case of the owner of tourist holiday homes that offers a property of their property, in exchange for a price, on a portal such as airbnb), or because a portal web intercepts the announcement of a private individual and incorporates it into its catalog of services, the truth is that millions of data from users and providers of tourist services circulate through the network with little control [7]. Being that the reality of the tourism sector derives towards the digital world, administrative intervention can not remain anchored in the inspection visits and the requirement of documentation, because in that case it does not reach the fullness of the legal-administrative relationship. The analysis of the networks becomes essential to ensure compliance with tourism regulations and macro data analysis of course allows for massive and automated verification of compliance or non-compliance (fraud). Otherwise, we find the paradox that the applicable regulations are not required of a large number of obligors, because they simply do not exist for the tourism administration, because there is no evidence of their involvement in the market as tour operators, and control over they are given exclusively in case of a possible complaint. In this sense the inspection activity of the Tourist Administration can link data obtained in the network with their own databases and confirm in a very short time if they have proof that a private person markets their home and therefore can or should be subject to control administrative, that a hotel accommodation establishment markets more places than it has declared, or provides services inferior to those that are required by law. The question asked at this point is whether the Tourist Administration can apprehend such data, and the answer will be different depending on whether you access such data directly from the individual or through the mediator. F.J.BauzáMartorell / IntelligenceTourismandPublicAdministration 197