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Heinz Bonfadelli | Media Use of Ethnic Minority Youth
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be interesting and that Swiss people can learn something from immigrants.
Only regarding the item: “If Swiss people and immigrants respected each
other, there would be no problems”, does a large majority of those questioned
agree, irrespective of the country of origin.
4.4 Media Access
One basic prerequisite for media use is, of course, media access. For this
reason, we asked young people which media are available in general at home
and, especially, in their own bedrooms. In light of media access at home,
migration background is more significant than social background with respect
to print media, satellite TV, and new media. Swiss families seem to have better
equipment in their living rooms than do families from a migration background.
But a somewhat different result is observable if one looks at the media
available in the youths’ bedrooms (Table 7).
Mentioned (%) Swiss Migrants Italy Turkey Ex-Yugoslavia
Newspaper Subscribed 89 61 64 63 55
Magazine Subscribed 65 46 48 56 45
TV 99 98 99 99 97
Satellite TV 24 61 56 71 74
Video Equipment 85 80 84 74 78
DVD 75 64 70 59 53
Radio 77 68 74 66 63
Stereo Equipment 70 63 65 53 59
Computer 81 52 60 40 38
Internet 80 49 57 34 38
Playstation 52 40 43 34 34
Table 7: Media Access at Home, Except Own Bedroom
Interestingly, adolescents’ own access to new media is higher among the
immigrants. This means that parents from an immigrant background offer
their children access to ICT, but without using this technology themselves. But
the ownership of print media (books, subscriptions to newspapers and maga-
zines) is significantly lower among families and children from an immigrant
background.
In addition to migration background, gender and level of education also
prove to be important predictors for media access. Having one’s own access to
electronic media is strongly dependent on gender: boys have better access to
Media – Migration – Integration
European and North American Perspectives
- Title
- Media – Migration – Integration
- Subtitle
- European and North American Perspectives
- Authors
- Rainer Geissler
- Horst Pöttker
- Publisher
- transcript Verlag
- Date
- 2009
- Language
- English
- License
- CC BY-NC-ND 3.0
- ISBN
- 978-3-8376-1032-1
- Size
- 15.0 x 22.4 cm
- Pages
- 250
- Keywords
- Integration, Media, Migration, Europe, North America, Sociology of Media, Sociology
- Category
- Medien