Steyr-Daimler-Puch AG#
Steyr-Daimler-Puch AG, important Austrian metal-processing enterprise, developed in 1934 out of the merger of Austro-Daimler-Puchwerke AG and Steyr-Werke AG. In 1830, Leopold Werndl founded a rifle factory in Steyr, which was turned into an arms factory ("Oesterreichische Waffenfabriksgesellschaft") by his son Josef Werndl in 1869. The production of armaments was replaced by bicycle production from 1894 and automobile production from 1918; from 1923 the company was called Steyr-Werke AG. The Oesterreichische Daimler-Motoren-Gesellschaft (founded in 1899) at Wiener Neustadt had taken up the production of automobiles in 1900, and the Johann Puch-Erste steiermaerkische Fahrrad-Fabriks-AG (Johann ( Puch, Johann) in Graz, which manufactured motorcycles and automobiles, was also founded in 1899. The two companies merged in 1928 and formed the Austro-Daimler-Puchwerke AG.
During the Second World War, the company again produced armaments
under the name Reichswerke Hermann Goering (32,000 employees), and new
factories were opened in Graz-Thondorf (Styria) and St. Valentin
(Lower Austria). In the mid-1960s the company produced passenger
vehicles, lorries, off-road vehicles, tractors, agricultural
machinery, ball and roller bearings, shooting equipment, motorcycles
and motor-scooters, mopeds, bicycle, tools and engines, one-third of
which was exported. With production sites at Steyr, Letten, Graz,
Vienna-Simmering and St. Valentin, the production of lorries
(80 % were made for MAN in 1989, Steyr Nutzfahrzeuge AG), buses,
tractors, subcompact vehicles (until 1973), all-terrain vehicles
(Haflinger 1959-1974, Pinzgauer from 1971-2000), wheeled and tracked
vehicles, roller bearings, weapons, motorcycles, mopeds and bicycles
(all two-wheeled vehicles discontinued in 1987) and around 17,000
employees, the company was the third largest in Austria in 1980 (
Industry) after VOEST-Alpine AG ( VOEST) and Vereinigte
Edelstahlwerke AG. It was restructured and divided up into several
enterprises (Steyr Antriebstechnik etc.), and had only 8,900 employees
in 1991. Throughout the 1990s various production segments were spun
off by Creditanstalt-Bankverein AG, the majority shareholder.
Production of ball and roller bearings was sold to the Swedish company
SKF, bus production to the Swedish Volvo group and tractors to the
American Case group. In 1998 the entire Creditanstalt shares
(66.8 % of Steyr-Daimler-Puch AG) was sold to Magna Holding AG
with the exception of Steyr-Mannlicher ( guns). Magna Holding bought
up further shares from small shareholders and in the same year the
production of heavy weapons was sold to an investment group (H. M.
Malzacher) through a management buyout. The Steyr-Daimler-Puch AG
group was incorporated into the Magna Holding AG group; the newly
structured Steyr-Daimler-Puch AG concentrates on the production of
driving systems. In 1998 the company had 933 employees and a turnover
of ATS 3.79 billion. The firm Steyr-Daimler-Puch
Fahrzeugtechnik AG & Co. KG (SFT), headquartered in Graz, is a
separate subsidiary of Magna Holding AG.
Literature#
H. Seper, 100 Jahre Steyr-Daimler-Puch AG, 1964; R. Mayrhofer, Steyr-Daimler-Puch AG, 1989.