Seite - 2250 - in The Complete Aristotle

13. Since it happens that any given thing usually has both good and bad consequences, another line of argument consists in using those consequences as a reason for urging that a thing should or should not be done, for prosecuting or defending any one, for eulogy or censure. E.g. education leads both to unpopularity, which is bad, and to wisdom, which is good. Hence you either argue, ‘It is therefore not well to be educated, since it is not well to be unpopular’: or you answer, ‘No, it is well to be educated, since it is well to be wise’. The Art of Rhetoric of Callippus is made up of this line of argument, with the addition of those of Possibility and the others of that kind already described. 14. Another line of argument is used when we have to urge or discourage a course of action that may be done in either of two opposite ways, and have to apply the method just mentioned to both. The difference between this one and the last is that, whereas in the last any two things are contrasted, here the things contrasted are opposites. For instance, the priestess enjoined upon her son not to take to public speaking: ‘For’, she said, ‘if you say what is right, men will hate you; if you say what is wrong, the gods will hate you.’ The reply might be, ‘On the contrary, you ought to take to public speaking: for if you say what is right the gods will love you; if you say what is wrong, men will love you.’ This amounts to the proverbial ‘buying the marsh with the salt’. It is just this situation, viz. when each of two opposites has both a good and a bad consequence opposite respectively to each other, that has been termed divarication. 15. Another line of argument is this: The things people approve of openly are not those which they approve of secretly: openly, their chief praise is given to justice and nobleness; but in their hearts they prefer their own advantage. Try, in face of this, to establish the point of view which your opponent has not adopted. This is the most effective of the forms of argument that contradict common opinion. 16. Another line is that of rational correspondence. E.g. Iphicrates, when they were trying to compel his son, a youth under the prescribed age, to perform one of the state duties because he was tall, said ‘If you count tall boys men, you will next be voting short men boys’. And Theodectes in his Law said, ‘You make citizens of such mercenaries as Strabax and Charidemus, as a reward of their merits; will you not make exiles of such citizens as those who have done irreparable harm among the mercenaries?’ 17. Another line is the argument that if two results are the same their antecedents are also the same. For instance, it was a saying of Xenophanes that to assert that the gods had birth is as impious as to say that they die; the consequence of both statements is that there is a time when the gods do not 2250