Page - 130 - in Digital Entrepreneurship - Impact on Business and Society

would be possible in any state of the business model over the course of strategic planning. For future research, the adaptation of planning procedures for business model innovationcan thereforebean interestingaspect regarding thedifferentiation ofAI roles. Especially the adaptation of the planningprocedure to the needs of the companies regarding the own enhancement through AI is of interest. While it is conceivable that incremental innovationswillonlyhaveamajor impactwhenadded up, it is to be expected that AI-driven business models cannot only represent completely new business models, but can also hold potential for deeper changes within the industry.This reductionallowsforadeeperunderstandingofwhat theAI will contribute to the envisioned businessmodel,while also solely focusing on the corechange theAIdoes.Suchasimplifiedviewof thecontributionofAIwithin the business model innovation is illustrated in the following figure, which shows an enhancement of the states (S) of the BM, independent of theAI applications used (Fig. 4). Thus, the question arises on how an understanding of the role of AI-enhancement in business model innovation can help entrepreneurs to follow their ownAIpath.While thedevelopmentofAIapplications isbecomingmoreand more dynamic, it is expected that the development ofAI applicationswill become moreandmore rapidly inenterprises.Thiscanbestrengthenedby theapplicationof approaches such asminimum viable products or test-and-learn mentalities, which Fig. 4 Dynamic inventing states of BM 134 W. Pfau and P. Rimpp