Page - 146 - in Digital Entrepreneurship - Impact on Business and Society

Internet’s ability to conveniently display information and therefore the communi- cation between service providers and potential customers has changed and improved. Industries’ services havebeen transferred into digital serviceswhichhas enablednewcomers into thefieldand forced traditional agents to renewthemselves. 5 Case Study 5.1 LeadingDigital Transformation at Estonian Business School 5.1.1 Digitalisation in theHigher Education Sector Similarly to various other sectors, the role of universities in the society and economy and the ways how education is delivered is changing and continues to change in thenext decades.Compared toother sectors, the impact of global change is evenmore present in higher education and thewhole nature of higher education changes significantly (Coskun 2015; Bridgstock and Cunningham 2016) as uni- versities need to becomemoredigital learning institutions.Whereas themarket has become global everywhere, universities are also competing globally for students, academics and funding, and it is believed that only those that stay relevant and leverage new digital capabilities will benefit in this digital age (PwC 2015; McKinsey 2015). In order to overcome challenges related to technological changes, universities have to respond digitalisation in a quick and effective way and develop strategies that help to benefit from these changes. Therefore, many universities all over the world are developing digital strategies and invest heavily in IT systems (Jones 2016;NewmanandScurry2015).Beingdigitallywell-equipped to ensure effective use of modern technology is required for achieving a successful digital transfor- mation, and thewhole university including students, staff and academics has to be prepared to work with digital tools and techniques. Universities that efficiently followadigital framework are equippedwith the competencies to drive innovation and disruption approaches (Tapscott andWilliams 2010; Khalid et al. 2018). Whereas twenty-first century students have many expectations of universities, their experiencesandexpectationsoffutureemployabilityafteruniversityeducation are now more critical and require universities to change. The digital age brings along new challenges and opportunities for university leaders and faculty as teachingmethods, ways of learning and research techniques are all changing fast. A digitally sophisticated generation is expecting to learn and to be taught using methods in accordance with their personal preferences, which requires imple- menting modern technologies, including smart mobile, cloud-based IT, wearable devices and advanced analytics (Kirkwood and Price 2013; McKinsey 2015). Digital technologies are considered as vital elements of student education and linkedwith substantial changes to theways students learn and experience (Coskun 2015; Henderson et al. 2017). Moreover, adapting educational institutions and The Role of an Entrepreneurial Mindset… 151