Markenschutz#

Trademarks, Protection of, legal protection granted to any visible sign or device used by a business enterprise to identify its goods or services (service marks); in Austria granted through entry in the trademark register kept by the Patent Office. Protection of a registered trademark is granted for a period of ten years, which can be renewed indefinitely. First regulated by law in 1890, currently governed by the Trademark Act of 1970 (as amended).

Literature#