Meinungsforschung#

Opinion Research, statistical technique aiming at observing, identifying and analysing human attitudes. Based on polling representative samples of the population and generalising the results obtained, opinion research is undertaken by numerous institutions in Austria. Their results are important for the social sciences and political decision-makers. In Austria, the major opinion-research institutes (Fessel, OGM, IFES, IMAS) for the most part maintain ideological links with political parties.